We are MBC GROUP’S commercial arm connecting brands and people with premium content to drive growth
through data, tech and talent

WHAT WE DO

We offer brands a suite of solutions across premium
content to forge consumer connections and drive business growth
  • TV Channels
    MBC
    MBC2
    MBC3
    MBC4
    MBCMax
    MBC Bollywood
    MBC Max
    MBC
    MBC
    MBC
    MBC4
    MBC3
  • Shahid
    Shahid
  • Radio
    MBC
    MBC
  • On-Ground
  • Social Media Influencers

Representing the region’s leading media group

TELEVISION
0 MILLION
Saudi viewers per month across MBC Group channels
VOD PLATFORM
0 MILLION
AVOD unique users in MENA
SOCIAL MEDIA
0 MILLION
Social Media followers across MBC Group platforms
AUDIO
0 Million
Listeners in KSA tune in weekly to MBC FM & MBC Panorama
DIGITAL
0 BILLION
Average video views across MBC GROUP social media accounts
As of March 2022

CASE STUDIES

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Hunger Station

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KITKAT

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MAC

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WEGO

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OUR PORTAL

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DISCOVER

PLAN

MEASURE

OUR VALUES

We're inclusive

Diversity is what defines us and we've built our team with the strong belief that diversity drives creativity, sense of community and growth.

We're performance-driven

We've set up our team in a way that reflects our clients' structure to provide measurability and accountability in everything we do. 

We're collaborative

Our collaborative spirit is at the heart of everything we do, and drives the way we work with our partners daily.

    OUR TEAM

    Ahmed Al Sahhaf Ahmed Al Sahhaf
    Ahmed Al Sahhaf CEO
    Ziyad Alomair Ziyad Alomair
    Ziyad Alomair Director of Sector
    Pierre Abou Jaoudeh Pierre Abou Jaoudeh
    Pierre Abou Jaoudeh Deputy CEO
    Nadim Samara Nadim Samara
    Nadim Samara COO
    Waleed Al Essawy Waleed Al Essawy
    Waleed Al Essawy Managing Director
    Sharif Badreddine Sharif Badreddine
    Sharif Badreddine Commercial Director
    Ramzi Ghanem Ramzi Ghanem
    Ramzi Ghanem Commercial Director
    Rayan Hajjar Rayan Hajjar
    Rayan Hajjar Director of Sector
    Nidal Chamoun Nidal Chamoun
    Nidal Chamoun Director of Monetization and Commercial
    Layal Takieddine Layal Takieddine
    Layal Takieddine Head of Marketing
    Richard Addington Richard Addington
    Richard Addington Director of Monetization and Commercial

    IN THE PRESS

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    November 14, 2022

    Al Arabiya and MMS launch Akhtar

    Al Arabiya News Network, in partnership with MBC Media Solutions (MMS), the commercial arm of MBC Group,  announced the launch of the new digital content brand ‘Akthar’. Al Arabiya, an Arabic-language News Network in MENA,  is introducing Akthar to expand its digital content offering and target the region’s increasingly digital savvy media consumers. The launch […]

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    August 22, 2022

    MBC Media Solutions (MMS) & Saudi Sports Company (SSC) Renew Partnership

    Riyadh, Saudi, August 22, 2022: MBC Media Solutions (MMS)—the commercial arm of MBC GROUP—announced the renewal of its partnership with the Saudi Sports Company (SSC) network of TV and digital channels for the coming three years. This positions MMS as the sole representative for all advertising on SSC content for a second year in a […]

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    March 30, 2022

    Twitter and MBC Media Solutions expand video offering with exclusive content-collaborations

    Partnership growth will provide advertisers with greater Twitter Amplify opportunities including Ramadan-focused specials Dubai, UAE, XX March 2022: Twitter and MBC Media Solutions (MMS) – the commercial arm of MBC Group – are expanding their partnership, bringing wider content to the platform across popular MBC shows, including daily shows, exclusives and behind-the-scenes content. The growth […]

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    SEE ALL NEWS

    CONNECT WITH US

    • +966 11 268 4444
      +966 11 268 4444
    • Abi Tahir Al Dhahabi Street, Al Mutamarat, Riyadh 12711, Saudi Arabia
      Abi Tahir Al Dhahabi Street, Al Mutamarat, Riyadh 12711, Saudi Arabia
    • +971 4 391 9999
      +971 4 391 9999
    • Landmark Tower, 14th floor, Dubai Marina
      Landmark Tower, 14th floor, Dubai Marina
    • +20225754855
      +20225754855
    • 1125 Misr with Egypt، Boulaq Num.4, Bulaq, Cairo Governorate, Egypt
      1125 Misr with Egypt، Boulaq Num.4, Bulaq, Cairo Governorate, Egypt